Featured Healthcare Marketing Jobs

Position Summary: 

This position provides positive and professional representation for Covenant Health as well as its joint ventures in support of the organization’s goal to be the first and best choice in healthcare. Supporting the overall strategies for marketing, public relations, and business development, this is a collaborative role that blends a variety of internal/external communications, special events, and digital initiatives.

The position will routinely communicate with and provide information to the Covenant Health marketing team which is led by the Chief Communications Officer in support of goals and priorities that are identified by various leaders throughout the organization.

Recruiter: Kathleen Rice || [email protected] || 865-374-5386

Responsibilities

• Supports the planning, execution, and measurement of marketing, public relations, and business development priorities.
• Vigilantly monitors the landscape of healthcare delivery to seek opportunities to best position Covenant Health as the first and best choice.
• Utilizes various platforms and tools for digital and traditional content creation, program development, and deployment of efforts.
• Helps with website content and creates social media in support of delivering timely and interesting information that aligns with the organization’s mission of improving the quality of life through better health.
• Honors and protects the use of standardized branding guidelines for logos, fonts, and punctuation.
• Aids and supports Covenant Health properties to have approved branded signage, flyers, etc.
• Helps to make physician and provider visits and introductions as directed and report summary with the use of a content management system.
• Assists with photography and video as requested in compliance with the company’s guidelines.
• Elevates media inquiries/calls to marketing and public relations leaders as directed.
• Provides support for Covenant Health-sponsored and prioritized community events. Duties may include developing printed materials and presentations as well as publicity, setup, and general event support.
• Follows policies, procedures, and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives, and participates in quality improvement initiatives as requested.
• Performs other duties as assigned.

Qualifications

Minimum Education:

Bachelor’s degree in Business Administration, Marketing, Public Relations, or Communications.

Minimum Experience:

Excellent writing skills, relationship development, and communication skills. Must demonstrate experience in event management. Excellent organizational skills, ability to work on deadlines in a fast-paced environment and handle multiple projects simultaneously. Must be able to work independently or in a team environment. Must have a minimum of three (3) years’ experience.

Licensure Requirement:

None

Position Summary: 

This position serves to coordinate and manage assigned projects and serve in a collaborative role with the hospital affiliate marketing managers and others in the execution of a variety of internal/ external projects, events and initiatives.

The position will routinely communicate with and provide information to Marketing Leadership, hospital CAO’s and their leadership, system leaders, Physician Placement Specialists (Recruiters), Physician Services Liaisons, and Executive Leadership in support of Covenant Health strategies and programs.

Recruiter: Kathleen Rice || [email protected] || 865-374-5386

Responsibilities

• Plans, writes and executes communication and awareness campaigns in traditional and new media for service lines and system programs as requested by the Vice President or leadership designee.
• Plans, writes and maintains collateral materials for designated service lines and system programs as requested by the Vice President or leadership designee.
• Coordinates website, provides information and supports the Covenant Online Store.
• Provides information for Public Relations inquiries and support as appropriate to the system public relations efforts both at a corporate level and an affiliate level as requested or needed
• Provides direction and is central contact for Covenant Sponsored events. Duties include producing exhibits and presentations, planning and coordination, food and supplies, developing publicity, set up and providing event support.
• Manages Physician Need and Supply Project as requested or needed. Works closely with Physician Placement Specialists (recruiters),  Community Physician Offices,  CAO’s, Decision Support, the Call Center and Statistician to ensure data is gathered timely,  entered into the system and available for reporting and distribution to support community need.
• Plans, coordinates and conducts business development and referral outreach activities as requested by the Vice President or leadership designee.
• Provides support and development of key Covenant events to include Board Retreat and President’s
• Other duties as assigned.

Qualifications

Minimum Education:

Bachelor’s degree in Business Administration, Marketing, Public Relations, or Communications.

Minimum Experience:

Excellent writing skills, relationship development, and communication skills. Must demonstrate experience in event management. Excellent organizational skills, ability to work on deadlines in a fast-paced environment and handle multiple projects simultaneously. Must be able to work independently or in a team environment. Must have a minimum of three (3) years’ experience.

Licensure Requirement:

None

Position Summary: 

The Public Relations and Community Engagement Strategist supports strategic communication efforts that build public awareness, promote key initiatives, and strengthen relationships with the community, patients, and stakeholders. This role leads public relations activities such as drafting press releases, identifying media opportunities, and developing messaging to enhance Covenant Health’s reputation and impact. In collaboration with the marketing and events teams, the strategist ensures alignment across campaigns, supports storytelling efforts, and amplifies Covenant Health’s presence in East Tennessee.

Responsibilities

• Develop and execute PR strategies that support campaigns, initiatives, and organizational milestones.
• Write, edit, and distribute press releases, media advisories, internal announcements, and leadership messaging.
• Serve as a liaison for earned media opportunities and coordinate responses to inquiries in partnership with the communications team.
• Collaborate with event and marketing teams to align messaging and promotional efforts across community-facing programs.
• Assist in developing key messages and talking points for leadership and spokespeople.
• Support storytelling and recognition initiatives that highlight community impact, patient care, innovation, and employee excellence.
• Monitor media coverage and sentiment; contribute to internal media tracking reports.
• Build and maintain relationships with media outlets, community partners, and internal stakeholders.
• Provide support for internal communication efforts, including content development for newsletters, intranet articles, and campaigns.
• Ensure all communication materials follow brand guidelines and reflect the organization’s mission and values.
• Follows policies, procedures, and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives, and participates in quality improvement initiatives as requested.
• Performs other duties as assigned.

Qualifications

Minimum Education:

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field preferred.

Minimum Experience:

Minimum 3–5 years of experience in public relations, communications, or media relations.

Licensure Requirement:

None