Deborah L. (Debby) Saraceni has served as Covenant Health’s Vice President of Marketing and Physician Services since 2013. She is responsible for strengthening both the community’s awareness of the Covenant Health’s brand and messaging as well as expanding physician awareness of the health system’s resources for their practices and their patients.
As the leader of Covenant Health’s marketing division, Saraceni oversees the departments of marketing, PR/communications, graphic services and new media, Center for Community Health, physician marketing, and all operations related to the Covenant Health Call Center and Rapid Access Center. Saraceni also serves as the primary liaison for local, regional and national media.
Saraceni also is responsible for physician services, and previously was the health system’s Vice President for Physician Services from 2006 – 2013. Saraceni was tapped to lead the merging of the Marketing and Physician Services divisions in 2013, and now leads physician recruitment, physician relations and business development in addition to all internal and external communication strategies. She is an executive liaison for physicians and Covenant Health’s executive team to develop strategies and objectives related to the health system’s affiliated doctors and medical practices.
Saraceni joined Covenant Health in 1991 as the Director of Marketing and Public Relations for Thompson Cancer Survival Center. She holds a bachelor’s degree in business administration and a master’s degree in communications, both from the University of Tennessee.
Why I work for Covenant Health:
“I believe in the mission and in our Pledge of Excellence. We exist to serve the healthcare needs of our region, and we take that responsibility very seriously. I feel privileged to serve in an organization that places the patient at the center of everything we do. They deserve our very best and we commit ourselves to them every day.”