DATE: April 23, 2010
SUBJECT: SENIOR AWARDS CAMPAIGN FEATURES FORMER MAYOR
CONTACT: Tonya Stoutt-Brown, Covenant Platinum Awards Coordinator
firstname.lastname@example.org, (865) 374-0426
Former Mayor Appears in Publicity Campaign for Senior Awards
(Knoxville, TN) - Someone will surely make a joke about the former mayor being “framed.” However, it was all in good fun and all for a good cause.
Former Madisonville Mayor Frances Maxwell recently posed holding a picture frame for a photo shoot promoting the Covenant Platinum Awards. The awards program honors seniors who put the “plus in 65 plus” and senior advocates who are making life better for older east Tennesseans.
The publicity campaign for the 2010 awards program calls for people to nominate “Picture Perfect” seniors and senior advocates who provide a “portrait of positive aging,” hence the picture frame.
“She was a great sport,” says event coordinator Tonya Stoutt-Brown. “We invited our past winners to the Tennessee Theatre for a reception. We didn’t tell them we were going to frame them and take a mug shot.”
Stoutt-Brown says she remembers the photographer ordering Maxwell to smile, to which she replied that you don’t smile quite as much after you’ve been a mayor.
“That may be true,” Stoutt-Brown says. “But I know for a fact that Frances has made many, many other people smile.”
Maxwell was nominated by the Monroe County Senior Citizens Inc., in 2006 for the Senior Advocate Award. She has served as executive director of Monroe County Senior Citizens, the Cora Veal Senior Center, and the Office on Aging.
She’s been president, vice present, program chairman, and scams reporter for
the Sequoyah Chapter of AARP in Monroe County.
Maxwell also organized an “elder watch” to report and educate people about elder abuse. She has volunteered as an ombudsmen for three nursing homes, coached the Monroe County Senior Olympics team, and has won hundreds of medals in basketball, racquetball, table tennis, shot put, discus, volleyball and other events.
Maxwell hosted a local live radio show about senior citizen issues for 20 years. Maxwell has also served on the Monroe County Interagency Council.
And during her term as mayor of Madisonville (1990-94), she kept the mayor’s office open on Saturdays to hear from the elderly in town.
Now Maxwell’s good works for seniors have gotten her framed and printed on the outside of a brochure for the Covenant Platinum Awards.
“Frances is just the kind of nominee we like to see,” says Stoutt-Brown. “Helping seniors – she takes that seriously. But she doesn’t take herself too seriously. That’s a big part of why these she and others like her can live life to the fullest past age 65.”